Every press release and product website claims their company is “A leading provider of … ” yada yada yada. They can’t ALL be the leading provider. Just once I’d like to see some honesty. Something like:
“We are a fly-by-night also-ran praying for someone to buy us out before payroll comes due”
Or maybe a marketing a tag line like
Blah-di-Blah Technology “Replacing Problems Since 2002”