Opinions and discussion on content management and document management by two of the biggest guys in the business. *Measured by combined weight

Interwoven and Dallas Rule #12


Follow Marko

Follow Lee


The opinions shared here represent those of the contributor themselves and not those of their employers nor that of Big Men On Content as a whole.

James Murray, VP Interwoven Europe, in an interview with IT Week advocates (in his words) blowing up ECM because its confusing. Well, as Dallas Rule #12 says “If at first you don’t succeed, redefine success.”

So – they are hardly a failure but maybe he’s saying “We’re not a mediocre ECM, we’re a great WCM that you misunderstood.”

For what it’s worth – I actually agree with him. ECM is confusing and there are a good many consultants that work hard to keep it that way. Certainly other vendor strategies to keep major ECM product stacks separated (e.g. Open Text,IBM,etc.) support the idea in action if not in words. I would argue though that if somebody doesn’t understand WCM – it’s not “ECM’s” fault but rather the result of vague messaging from the Web Content marketeers claiming to do things far outside their expertise. Who’s the leader of that club?

Tagged as: , ,

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: