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Open Text buys into the DAM SaaS Market

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Open Text expands into the Dgital Asset Management Software as a Service market with the acquisition of eMotion ,the Media Management division of Corbis corporation. OT is re-branding the unit under their banner as Artesia On Demand for Marketing. This continues an emerging pattern of targeted small acquisitions to “check the boxes” in the catalog. (ref. the Spicer announcement earlier this week)

As compared to the other ECM players, this is especially interesting as their competition tends to work through partners and not put their commercial brand out front. Perhaps it is a bit of Microsoft see, Microsoft do as Redmond’s latest MOSS SaaS offering leaves no doubt as to whose product is providing the service.

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