Open Text bought yet another tangential vendor, Vizible. Granted – its cool to look at. For a company so grounded in stuffed shirt ECM I gotta ask – who is going to spend money on this right now. Kas Thomas thinks its a potential refresh to their Artesia DAM.
Maybe it was cheap but I wonder who they think is going to use it? OT has never really been known for startling innovation. The last conference of their’s I attended (which granted was several years ago) was remarkably stuffy. Maybe they’ve loosened up but I doubt it. Back then I couldn’t even find anybody manning the tiny spot given to the then newly acquired Artesia which I thought was a really nice product and a sensible acquisition at the time.
I suppose you could slap Vizible on their DAM offering and make it more interesting but will it really move the needle on sales? I will say that one consumption model that this has a play in is kiosk content management – an oft ignored subcategory populated by niche vendors (NetKey, et.al) and custom integrations. Seems these flashy UI’s do a lot more to draw attention in consumer scenarios than improve productivity in a cubicle.