Too often the real value of a distribution channel, or site, goes unknown. Information is published with the expectation that the reader will find it. Unlike In a Field of Dreams, "Build it and they will come" is not necessarily accurate. People will visit a site once or twice but if they can't get what... Continue Reading →
The ROI on ECM – Calculating Cost of Content
The cost of content is the most basic level of measure in the content management space. If there is one basic measure that library services, the core of content management, should bring to any installation is a reduction in the Cost of Content. By simply calculating the Cost of Content before and after the installation... Continue Reading →
The ROI on ECM – Estimating Storage
Lee and I were talking and one of the most common questions we hear from clients implementing or managing a content management system is how to calculate a return on their system. Companies end up spending hundreds of thousands to millions of dollars on a CMS system with no idea of how to track the... Continue Reading →
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