[A friendly remember. I work for EMC but this is my own opinion and not reviewed or approved by the company.] I have been spending a lot of time with Syncplicity getting used to the tool and understanding where it fits in my personal technology ecosystem. As I play with it I am finding that... Continue Reading →
Why Re-Branding Makes Us Crazy
Lubor Ptacek wrote and excellent piece today on the different approaches to branding strategy and why it sometimes makes sense to re-brand after an acquisition. I agree with everything he said and it is so reasonable it makes you wonder - why would there be so much angst when it happens. In my experience, negative... Continue Reading →
Writing a Blog and Keeping Our Job
One of the highest compliments we get is when people acknowledge the relative degree of neutrality we maintain and still manage to keep our jobs at EMC. It is not an easy thing to do. I have had this conversation so often lately I thought I would share some things about the blog that help... Continue Reading →
Motorola Acquires Cloud Store and Stream Vendor Zecter
Motorola announce that their mobility division is acquiring Zecter - a cloud based provider of personal content storage and streaming. If you had asked me five years ago if EMC would ever have a presence in my personal tech inventory I would have said no. The Iomega and Mozy acquisitions though made EMC a... Continue Reading →
Killing Zombies With xDB
Zombies are taking over your IT department. Not the shuffling flesh-eating kind. Something far worse. Zombie applications. They look like their alive but they are not. They used to be living breathing systems but now they are the undead of your application portfolios. Every IT department has a list as long as your arm of... Continue Reading →
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