If we look back, ECM is a young space. It started back in 1998 at Documentum when they were the first vendor to look at both documents and web content together formally. Until then companies had either been documents (Documentum, FileNet, and OpenText) or web (Interwoven, Vignette, etc.). This transition was huge and really affected the players heavily. Having been in the starting line up during the second quarter of ECM it was an interesting time. And I see a lot of similarities today with a move to Value Added Content Solutions (VACS).
Successful conversations today are no longer about great library services or even content formats but how content adds value to existing business problems. It a shift in the conversation to how the content is being used rather than how it’s being created. It’s not about saving one person one hour of time once a week but rather how you save a thousand people one minute of time (quick math 52 hour in the former and 867 in the latter.) A great place to see this change is with VACS in the CRM (customer resource management) space.