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Warning to CMS Vendors – SharePoint Doesn’t Need You

Every CMS vendor I know of is falling all over themselves to release a SnarePoint connector. (yes I meant to spell it that way) It’s like the scene in Shrek where Donkey bounces up and down yelling “Pick Me! Pick Me!” Ektron just announced their integration a few weeks ago. Marko covered the Case Management Framework from Open Text just the other day. On the surface it seems like a great idea to take advantage of the 1 billion dollars in sales the Microsoft has managed to amass and give users something useful to do with it. The problem is – as SnarePoint matures, it will improve. There is no incentive for Microsoft to hold back and not add capabilities that real CMS vendors offer while you are out there peddling their wares for them. Eventually, past and potential customers of these pimped out packages are going to start to say “Tell me again. Why do I need you too? ” The fact will be – they won’t need you. What are you going to do then?

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