Facebook Marketing – “I Like Turtles!” April 28, 2011

I’m a casual Facebook user, but coming off of a one week Eastern Caribbean cruise has left me wonder, do marketers get it?  I last took a long cruise ten years ago.  It was the end of the internet bubble but on my cruise ship were four PCs.  Even in a ship full of computer geeks, Microstrategies Kick-Off turned friends-and-family cruise, there was easy access to a computer.  And to my surprise was the internet was free, but slow.  Last week I find myself on another cruise with a Celebrity ship that even has it’s own iLounge, where I could take Apple classes for $15 per class or $25 for unlimited classes.  The lounge had 20 Mac and I’d say half were in use.  But this time I found out that internet connections were $45 for 25 minutes for a “social user”.  I’m really not a fan of paying for internet while traveling but in some cases it makes sense.  But the what really hit me was “social users” being charged.  It shows that Celebrity’s marketing department doesn’t get it.  Then again nor do the airlines, but in this case for offering “social users” free access.

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