Comments on: 2010 Content Management Predictions from Lee Dallas

By: Top Predictions For 2010 « Word of Pie

Top Predictions For 2010 « Word of Pie — Thu, 31 Dec 2009 22:08:56 +0000

[...] shocker, at least from me. I see a lot of vendor support, but as Lee Dallas mentioned in the comments of his predictions, there needs to be application vendor adoption to really create impact. CMIS will continue to [...]

By: Lee Dallas

Lee Dallas — Tue, 29 Dec 2009 14:44:31 +0000

Yes Craig – in my predictions CMIS is conspicuous in its absense. I intentionally left it out mainly because I am starting to see CMIS is an “inside” topic and no amount of press releases will make it pivotal in 2010. The prediction is that CMIS will make real news when a major app vendor commits to it.(e.g. SAP) and I don’t see that coming next year. Current Oracle , IBM and Microsoft involvement doesn’t count. Their internal content management organizations may be strong supporters but I do not believe that translates to prevalent use within their business application suite. I especially don’t see those groups adopting CMIS as the architectural pillar I believe it needs to be in order to achieve its transformational potential. but I could be wrong

By: craigrandall

craigrandall — Tue, 29 Dec 2009 03:30:57 +0000

Well, a number of remaining WCM pure plays refer to “Web Experience Management” (WEM), which is meant to capture the social dynamic of today’s web. Marketing Automation is right next door to WEM…

Was just remarking to Pie about my view of the ‘M’ in ECM, too…http://twitter.com/craigsmusings/statuses/7141235926

So, Lee, no impact foreseen in 2010 where CMIS may be concerned…?

By: Tom Wentworth

Tom Wentworth — Fri, 18 Dec 2009 13:50:40 +0000

Great points and I’m looking forward to the balance of power shift. We can all agree that WCM, CMS, etc. need to go!

This is an interesting discussion for me since I’m in the process of trying to figure out how to market the new technology stack: a combination of “what we used to call WCM” + social + marketing. Now, what to call THAT is what keeps me up at night!

By: Lee Dallas

Lee Dallas — Fri, 18 Dec 2009 03:44:41 +0000

First Tom – thanks for the comment.

To me it seems the point is that *CM is in desparate need of redefinition. I know that the questions you pose are being asked of WCM vendors but I am afraid that far too many of these vendors are the wrong ones to ask to begin with. So often the focus of selection is diverted away from the genuine marketing content and customer “2.0″ issues you describe to deal with creative/editorial freedom from structured systems.

What really needs to happen is to shift the “balance of power” in selection from the editorial to the analytical. The first well intentioned and ill fated wave in WCM changes drove us to the template/publishing mindset. The traditional library/ECM guys said “we can do that” but many never understood that you cannot decouple creation from user experience in this context.

I’m sure you’ll agree managing the experience is not the same as managing the content.Content itself is only a component of the experience. Continuing to call it WCM will continue to overly weight consideration of the products in favor of the editor and not the analytical and consumer aware capabilities of the delivery channel. I agree – what you describe does sound exciting – but I also argue that it is not WCM as it is understood today. It is something else entirely – past evolution and onto a new species.

By: Tom Wentworth

Tom Wentworth — Thu, 17 Dec 2009 23:48:06 +0000

Walk a month in my shoes and I think you’d get a much different perspective on what customers are asking of (so-called) “WCM” vendors these days- it’s a far cry from WCM circa 2001 and it’s anything but boring.

It’s not really the management of content that is all that interesting these days. It’s how content drives measurable business results like revenue, engagement, loyalty, etc. There are indeed 500 vendors to manage web content all fairly similar, but how many of them really help solve the challenging business problems that CMO’s and CIO’s face today? The successful vendors (so-called) “WCM” vendors have evolved to this new reality.

In fact, the (WCM) world is seeing the same sort of evolution document management saw in the early 2000′s during the formation of the ECM era. Document management in 1997 was all about who had the best library services- now, its about who solves real business problems like eDiscovery and archiving. Same is true of (WCM)- the “webmaster bottleneck” was all the rage in 1999 but now we’re solving much more important problems like how organizations retain and engage customers through online communities; how companies sell more online; branding; etc. (WCM) is certainly much much than Jane in accounting updating the lunch menu in a template

By: Lee Dallas

Lee Dallas — Thu, 17 Dec 2009 18:57:32 +0000

a response from Jeff Shuey

http://jshueywa.blogspot.com/2009/12/2010-content-management-predictions.html

By: Lee Dallas

Lee Dallas — Thu, 17 Dec 2009 18:53:31 +0000

thanks for the comment –
sadly I think it is less vendors hanging onto to coat tails than certain ones realizing Redmond just took the shirt off their back while they weren’t looking.

By: dozyarmadillo

dozyarmadillo — Thu, 17 Dec 2009 18:02:49 +0000

Good article. I agree 100% about SharePoint. Traditional ECM vendors are hanging on to SharePoint’s coat tails – and SharePoint isn’t even supposed to be a ‘proper’ ECM as well. With a bazillion licenses I doubt that Microsoft cares whether it’s a ‘proper’ ECM. Like you said, its deficiencies could be addressed by integrators.

SharePoint seems to be progressing like MS Office, crap to start with but improving with each revision. I was thinking that CMIS might even help organisations migrate to SharePoint…

And LOL about your WCM comments. I always find it funny to read that WCM product X now supports browser Y – like it was a feature.